I’m a multidisciplinary designer with a passion for creating better futures through collaboration.
From product and user experience design to service design and systems thinking, I have honed my craft across diverse disciplines while keeping my values rooted in empathy, collaboration, and care.
With a passion for social and sustainable impact, health systems, education, and the formulation of social cohesion, I enjoy untangling complex challenges and finding clarity in chaos. I love learning new ways to make sense of our beautifully interconnected world and turning that understanding into thoughtful, impactful design. Recently, I had the opportunity to deep dive into the worlds of impact-led design, organisation transformation, and foresight.
Before taking a long overdue five-month journey through Central and South America (a trip originally planned for 2020), I worked at Magnetic, a design and innovation agency based in Manchester and London. There, I had the chance to work with some of the world’s most recognisable brands, including: Mars, PepsiCo, the London Stock Exchange, Fresenius, and the Systems Innovation Network.
I’m proud to be part of global communities where knowledge, values, and practices are shared across borders: like the Design Justice Network, the Service Design Network, Systems Innovation Network, Design for Good, and Design for Social Innovation
Beyond design, I’m adventurous by nature. I take pride in my ability to empathise deeply with others, whether in a co-creation workshop or a conversation over coffee, and I have a quirky ability for finding the best breakfast spots in any city I visit.
We’re often asked what it means to be a service designer. Throughout my experience, I’ve become increasingly aware of the invisible mechanisms and systems that shape opportunities, create challenges, and contribute to broader societal issues. Design touches everything we do, it's embedded with hidden values and meanings. It’s not a surface-level solution.
What I love most about service design is how it allows us to see the complexity of the world through a new lens - to notice people who are often overlooked, to hear voices that are often unheard, and to foster creativity and collaboration to address real-world problems with innovative, human-centred solutions.
Society is constantly shifting. We’re interacting with new technologies, having deeper conversations, and asking fundamental questions about what it means to be human - and what we truly value. As we navigate these changes and strive to help more communities thrive, the role of the service designer becomes even more vital: to create balance and connection in an increasingly complex world.
And it’s something I’m so excited to be part of.
